Media & Brand Kit

We aspire for our materials and designs to be clean, approachable, bold, inspiring, and playful.

For PNG files, please see our logo album on Flickr.

You may use the drop without the wordmark as a supporting icon when needed. Please leave a buffer on all sides equivalent to the size of the "a." Please do not alter, stretch, tilt, recolor, lower the opacity, etc.

To download SVG files for graphic design needs, right-click the following labelled links and 'Save as'...

If you are designing on our behalf and would like access to our Adobe Creative Cloud Library, which contains all these colors, logos, icons, and more, please email info@splash.org or your point of contact for the design work to be directed to the marketing liaison.

Please use the best font for your specific application, even if it's not on this list. Georgia & Gotham are the fonts used on our website, and Avenir is our primary font for documents. Fonts are likely Latin only unless otherwise noted. This list is in no particular order.

• Avenir
• Noto (supports Latin, Ethiopic, Devanagari, and more)
• Gotham
• Open Sans
• Poppins (Latin and Devanagari in a wide range of weights)
• Georgia (Ethiopic) and Georgia (Latin)
• Superclarendon
• Archer
• Aleo
• Abyssinica SIL (Ethiopic only)
• Amaranth (particularly for menstrual health work)
• FF Scala & FF Scala Sans (particularly for menstrual health work)

Body text should be left-aligned (or right-aligned for a right-to-left script). Never align text for full justification as this decreases accessibility and readability. Titles and section headers may be centered or fully justified if they are only a few lines tall.

Do not use small caps. All-caps are allowed for titles & section headers. This is also to be mindful of accessibility — words in all caps are harder to read for many as there is less differentiation between letters.

Text should not be too crowded. Be intentional with leading, and add some extra space between paragraphs and list items to aid with visual flow, especially in body text. (Document covers and social media posts can be more playful.)

Document templates can be found here:

• Letterhead
• Word Document
• PowerPoint

Kids are in our hearts, and playfulness leads our brand.

We believe in the power of play as much as we believe in the utility of durable infrastructure. With the heart of a child, our brand exudes joy and inspires optimism.

About Splash

Splash is at the forefront of a growing movement to ensure that children in urban poverty have the resources they need to thrive and realize their full potential. We design and implement child-focused water, sanitation, hygiene (WASH), and menstrual health solutions with governments in some of the world’s biggest cities. And then we get out of the way: our goal is to demonstrate that our model works, build local capacity, and transition management to local organizations and governments. Founded in 2007, Splash has worked in eight countries and served more than one million kids worldwide.

Our Vision

We believe that every child deserves to have clean water, clean hands, clean toilets, and access to menstrual health support. Through partnerships with governments and other local leaders, we will demonstrate a replicable model for cost-effective citywide water, sanitation, and hygiene (WASH) solutions that can improve the lives of millions.

Our Why

Every child deserves the opportunity to thrive. Yet, there are still millions of children lacking access to clean water, reliable infrastructure, and essential knowledge about their own well-being. As long as this need persists, Splash remains steadfast in fulfilling its vital role.

What We Do

At Splash, we know a world where every child has the basic building blocks they need to thrive and be healthy, including clean water, sanitation, and hygiene, is possible. Over the past 15 years, we have improved water, sanitation, hygiene, and menstrual health for one million kids in urban poverty in eight countries in Asia and Africa.

Now, we’re building a model of providing services to kids in schools that can be replicated and scaled in some of the world’s largest and rapidly-growing cities. Our goal is to prove this model works, support in its adoption, and let local organizations, businesses, and governments take it from there.

Writing for Splash? Please see our full editorial style guide and our Brand Messaging Guidelines.

Photos should be bright, clear, and of professional quality. Photography should lean toward a photojournalistic style: realistic colors without noticeable visual effects. Low-quality images (noisy, blurry, odd angles or crops, bad lighting, etc.) should never be used externally.

Please see our photos on Flickr for usable images and examples of photos that meet our style requirements. Image credit is listed in the Tags section (byFirstLast) and requested to be included when possible.

If we have posted an image on social media that you would like a copy of for our partnership, please email info@splash.org.

@splash_org on Instagram

Splash International on LinkedIn

@splash_org on Twitter

@splashglobal on Facebook